The correct selection of an office furniture manufacturer often determines the quality of one’s subsequent working environment. To help clients minimise errors, industry professionals have compiled a reference framework for choosing manufacturers by interviewing representatives from numerous renowned domestic and international brands. This framework is provided for guidance.
I. Assessing the Recognition of Multiple Office Furniture Brands
The current abundance of office furniture brands presents a significant challenge for clients during selection, making brand recognition a crucial step prior to procurement. Industry experts advise: Firstly, distinguish brand recognition from product quality. Some office furniture brands enjoy considerable renown, yet their subsequent R&D capabilities may lag, resulting in newly launched products entering the market solely on the strength of advertising. Therefore, selection should not rely solely on brand reputation but must be balanced with product evaluation. Secondly, avoid blindly trusting corporate claims and conduct rational assessments. For instance, when encountering online rankings such as ‘China’s Top Ten Office Furniture Brands,’ one must scrutinise their credibility. In reality, the most influential brands within the industry currently remain a handful of well-established names like Dior Furniture. Finally, do not judge reputation solely by peak sales periods or best-selling products; instead, evaluate the company’s overall operational performance to make an informed decision.
II. Assessing the Company’s Production Capabilities
A company’s production capacity encompasses two key aspects:
Firstly, its manufacturing strength, including factory scale, production equipment, manufacturing technology, annual output, and workforce size.
Secondly, its product innovation and R&D capabilities.
The former constitutes the company’s tangible capabilities, forming the foundation for large-scale production. The latter represents its intangible strengths, ensuring competitive advantage. When assessing productivity, clients may conduct on-site inspections of hardware facilities and review relevant patent certificates and collaboration agreements. To understand production capacity, one may personally visit the factory premises—where equipment quality and material standards become immediately apparent—or engage industry experts for consultation. Alternatively, clients may consult the company’s official website or retail outlets to examine newly developed products or the latest advantages of existing offerings.
III. Consider Advertising Expenditure During the Partnership Period
Advertising serves as a vital means to amplify brand influence and disseminate product information. The headquarters’ advertising investment not only enhances brand recognition but also contributes to market penetration. Therefore, scrutinising an office furniture brand’s advertising expenditure is crucial. Clients may investigate the manufacturer’s recent advertising volume across major portal websites and key print media, alongside any celebrity endorsements.
IV. Pay Attention to Post-Contract Support Services
Customers should not only exercise due diligence in the initial screening stages but also scrutinise post-collaboration support services. To this end, prospective clients may proactively engage existing clients of the target brand to understand the quality and effectiveness of follow-up support. Crucially, such assessments should be based on multiple testimonials rather than relying on a single account.
